TOYOTA

Director

Annis Naeem

Client

Toyota

Agency

Intertrend | Saatchi & Saatchi

MASTERING THE CRAFT

 

Goal: Bring not only TAKUMI back to life, but the Drift King KEIICHI TSUCHIYA himself. Our story unfolds at the break of dawn as Takumi is taught one final lesson from his sensei while he practices his drifts.

PLUMEHEAD was responsible for the follwing: Direction, Edit, Design, VFX and Animation. Our friends at Zelig Sound did an amazing bespoke track and sound design.

Watch the 3x 15 second commercials below.

1. Mastering The Craft

The first of three 15 second spots, we find Takumi racing along a steep mountain road in his iconic AE86.  With no cars around, he floors it, entering into a drift. Quickly, we see a pair of strange headlights come up behind him quickly.

2. Pursuit

We open from the perspective of our Mystery Driver. He is ready to teach one final lesson to his student.

3. The Challenge

Our final face-off! The drift, the race, and the reveal of Sensei Keiichi Tsuchiya.

CREDITS

Music & Sound Design

Zelig Sound

Production Company
Plumehead
Director & Exec. Producer

Annis Naeem

Senior Producer

Ardees Rabang

Production & Art Direction

Annis Naeem

Storyboards

Wynton Redmond

Character Design

Jiuwell Sun Zhou

Concept Artists

Yeonji Rhee

Jiuwell Sun Zhou

Coordinator

Jacob Ploug

VFX Supervisor

Arielle Estrella

VFX Lead

Jeremy Lightcap

Arielle Estrella

Sr. 3D Modeler & Texture

Milen Ivanov

Previz/3D Anim

Annis Naeem

Rigging

Marc Woodall

2D Animation Supervisor

Liane-Cho Han

Key Artist

Sandrine Hanjin Kuang

Mid Animation

Louise Bergholt Sorensen

Cleanup Animation

Louise Bergholt Sorenson

Eleanora Quario

Heidi Christiansen

 


Agency

Intertrend

Executive Creative Director

Rosanne Kang Jovanovski

Creative Director

Eugene Kim

Associate Creative Director

Neal Persaud

Harim Kim

Executive Producer

Jeanette Kung

Frank Mele \\ Lawerence Fells Production

Color

Company 3

Edit

Brandon Porter (Nomad Edit)

Annis Naeem (Plumehead)

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Interested in working together? Get in touch!

+1 424-274-2430

Annis Naeem
Founder | E.P.
AnnisNaeem@plumehead.com

Ardees Rabang
Sr. Producer
ArdeesRabang@plumehead.com

Carmen Erswell
M.D.
carmenerswell@plumehead.com