TOYOTA
Director
Annis Naeem
Client
Toyota
Agency
Intertrend | Saatchi & Saatchi
MASTERING THE CRAFT
Goal: Bring not only TAKUMI back to life, but the Drift King KEIICHI TSUCHIYA himself. Our story unfolds at the break of dawn as Takumi is taught one final lesson from his sensei while he practices his drifts.
PLUMEHEAD was responsible for the follwing: Direction, Edit, Design, VFX and Animation. Our friends at Zelig Sound did an amazing bespoke track and sound design.
Watch the 3x 15 second commercials below.
1. Mastering The Craft
The first of three 15 second spots, we find Takumi racing along a steep mountain road in his iconic AE86. With no cars around, he floors it, entering into a drift. Quickly, we see a pair of strange headlights come up behind him quickly.
2. Pursuit
We open from the perspective of our Mystery Driver. He is ready to teach one final lesson to his student.
3. The Challenge
Our final face-off! The drift, the race, and the reveal of Sensei Keiichi Tsuchiya.
CREDITS
Music & Sound Design
Zelig Sound
Production Company
Plumehead
Director
Annis Naeem
Senior Producer
Ardees Rabang
Production & Art Direction
Annis Naeem
Storyboards
Wynton Redmond
Character Design
Jiuwell Sun Zhou
Concept Artists
Yeonji Rhee
Jiuwell Sun Zhou
Coordinator
Jacob Ploug
VFX Supervisor
Arielle Estrella
VFX Lead
Jeremy Lightcap
Arielle Estrella
Sr. 3D Modeler & Texture
Milen Ivanov
Previz/3D Anim
Annis Naeem
Rigging
Marc Woodall
2D Animation Supervisor
Liane-Cho Han
Key Artist
Sandrine Hanjin Kuang
Mid Animation
Louise Bergholt Sorensen
Cleanup Animation
Louise Bergholt Sorenson
Eleanora Quario
Heidi Christiansen
Agency
Intertrend
Executive Creative Director
Rosanne Kang Jovanovski
Creative Director
Eugene Kim
Associate Creative Director
Neal Persaud
Harim Kim
Executive Producer
Jeanette Kung
Frank Mele \\ Lawerence Fells Production
Color
Company 3
Edit
Brandon Porter (Nomad Edit)
Annis Naeem (Plumehead)
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